Jim Collins, author of Good to Great, developed the hedgehog concept. A company that goes from good to great has a deep understanding of the three intersecting circles. The key to the Hedgehog Concept is that it is an understanding of what you can be the best at.
1. What can you be the best in the world at- not only a competence
2. What drives your economic engine- effectively generate sustained and robust cash flow and profitability
3. What are you deeply passionate about-find and focus on the activities that ignite passion
The Hedgehog Concept can be applied to the individual as well. The top circle remains the same, but "what you can be the best in the world at" becomes what are you made to do and "what drives your economic engine" becomes can you make a living at it?
For companies, it takes an average of four years to get a Hedgehog Concept, but for me I've been developing mine for nearly my whole life. I am deeply passionate about science specifically health/medicine and helping people. I can also make a very good living at it. The third circle has not been established yet, because
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